IPRF Animation Refresh & Replacement · Prepared for Glen
Eira City Council
Quotes to refresh Council's existing IPRF animation to a revised script, or to replace it with a brand-new animation, delivered by the team that produced the original.
Thank you for providing Opposite the opportunity to refresh the Integrated Planning and Reporting Framework animation. It's a pleasure to be asked to build on a piece of work we created for Council several years ago.
This proposal sets out three costed options: a lighter refresh that leans on static imagery with simple pans and zooms, a full refresh of the existing animation, and a brand-new replacement animation with fresh illustrations throughout. Each is quoted as a fixed-price lump sum, and voice-over is included in every option.
Our recommendation is the full refresh, which best matches your brief of a revised script with graphics that largely align and a couple of movement changes, while giving the finished video a polished, up-to-date feel.
Opposite combines strategy, communication design, organisational psychology and human factors to help complex organisations explain ideas clearly, including through animation, illustration and plain-language storytelling.
Designing work and systems around how people actually think, feel and behave. We translate engagement and lived experience into clear system level insights.
Building leader and team capability to work well in complex environments. Recommendations are supported by practical tools and behaviours, not just policies.
Co designing solutions with users, testing and iterating quickly. Surveys, interviews and recommendations are usable, intuitive and easy to action.
Applying systems thinking to risk, fatigue, workload and decision making. Work design guidance is grounded in safety and performance science.
This multidisciplinary mix means our animations do more than look good, they land complex information clearly with the people who need to understand it.
A selection of the organisations Opposite has partnered with.
A few years ago Opposite produced the animation explaining Council's Integrated Planning and Reporting Framework. Council now has a revised script and wants the video brought up to date, or replaced entirely.
The existing IPRF animation is approximately three minutes long and remains a strong foundation. Council has a revised script, and the current graphics largely align to it, with only a couple of graphic movements and changes required to bring the two back together.
The key question was whether the original could be updated efficiently, rather than rebuilt. Because Opposite produced the original and has retained the project files, updating the existing animation is entirely viable, and is the most cost-effective path for the majority of the change Council is describing.
At the same time, Council asked us to price a full replacement, so this proposal covers both refreshing the current video and creating a brand-new one, letting Council weigh cost against the degree of visual renewal.
We recommend Option 2: Full Refresh of the existing animation. It directly matches the brief, a revised script with aligned graphics and a few movement changes, and delivers a polished result without the cost of new illustration.
Across all three options Council receives:
Three ways to deliver the refreshed ~3-minute IPRF animation, from a lighter update through to a complete replacement. All prices are fixed lump sums, exclusive of GST, with voice-over included.
Fixed price: $6,906 ex GST
Fixed price: $8,771 ex GST
Fixed price: $18,033.50 ex GST
A clear production path from scope alignment, through implementation and quality assurance, to a final animation delivered to Council, tailored to whichever option is selected.
We will:
We will:
We will:
We will:
Whichever option Council selects, the engagement covers the full path to a finished video:
The three options trade cost against the degree of visual renewal:
The animation will be delivered by a small, senior team spanning project direction and hands-on illustration and animation, well suited to a piece of work that needs to balance a revised script, existing assets and a polished final result.
Registered Organisational Psychologist | Master of Organisational Psychology
Patrick is Opposite's Head of Human Enablement and a Senior Consultant with a strong background in organisational psychology, human factors and behaviour change. He is a registered Organisational Psychologist who brings a practical, systems-oriented approach to helping organisations build leadership capability, improve safety and create clearer, more effective ways of working.
His career spans consulting, research, human resources, policy and strategy, with experience across transport, energy, telecommunications, water and government. Patrick connects psychology with real-world systems and is particularly strong at turning complexity into practical action and designing interventions that are evidence-informed and workable on the ground. Patrick oversaw the original IPRF animation and will guide this refresh.
Master of Design
Rahnuma is Opposite's Head of Design, bringing together strategic design thinking, creativity and user experience expertise to craft clear, engaging and practical solutions. She plays a key role in translating complex ideas into intuitive, visually compelling outputs.
She holds a Master of Design and has a background in architecture, giving her a strong multidisciplinary design foundation. Over the past five years she has contributed to a wide range of projects focused on simplifying complex concepts, improving usability and strengthening communication through thoughtful design. Rahnuma combines creativity with structure, helping make information clearer, more usable and more engaging.
These examples reflect Opposite's experience creating animation and illustration to explain complex or sensitive topics clearly.
More broadly, Opposite has produced animation, illustration and explainer content across local government, transport, energy, health and infrastructure, combining clear storytelling with a distinctive visual style to make complex information easy to understand.
Three options, quoted as fixed-price lump sums exclusive of GST, with professional voice-over included in each. Option 2 best matches Council's brief and is our recommendation.
| Option | Description | Investment (ex GST) |
|---|---|---|
| Option 1: Lite Refresh | Update to the existing video with less animation, using more static images with simple pans and zooms. Revised script implemented; voice-over included. | $6,906 |
| Option 2: Full RefreshRECOMMENDED | Full costed update to the existing animation: revised script, re-aligned graphics and the requested movement changes, QA and a feedback round. Voice-over included. | $8,771 |
| Option 3: New Replacement | A brand-new ~3-minute animation with new illustrations throughout: storyboard, illustration, animation and feedback rounds. Voice-over included. | $18,033.50 |
| Feature / Deliverable | Option 1 Lite |
Option 2 Full |
Option 3 New |
|---|---|---|---|
| Scope and script alignment session | ✔ | ✔ | ✔ |
| Revised script implemented | ✔ | ✔ | ✔ |
| Reuse of retained original project files | ✔ | ✔ | — |
| Professional voice-over | ✔ | ✔ | ✔ |
| Quality assurance pass | ✔ | ✔ | ✔ |
| Feedback / revision round | ✔ | ✔ | ✔ |
| Static images with simple pans & zooms | ✔ | — | — |
| Full animated motion updated throughout | — | ✔ | ✔ |
| Requested graphic movement / changes | — | ✔ | ✔ |
| New storyboard | — | — | ✔ |
| Brand-new illustrations throughout | — | — | ✔ |
| Phase | Activity | Effort | Cost | Notes |
|---|---|---|---|---|
| Phase 1 | Meet with Council to align on scope and requested changes, and proof the revised script against the existing video | 0.38 days | $762.50 | Scope & script alignment |
| Phase 2 & 3 | Implement changes to the existing animation (re-align graphics, apply movement changes) | 3.13 days | $5,312.50 | Reuses retained original files |
| Phase 3 | Professional voice-over (recorded and integrated) | — | $871.00 | Included in scope |
| Phase 4 | Quality assurance and implementation of quality updates / feedback | 1.00 days | $1,825.00 | QA and one feedback round |
| Total | Total fixed fee | 4.50 days | $8,771.00 |
Opposite is available to begin shortly after Council confirms the preferred option and provides the revised script, with delivery timelines scaled to the option selected, a refresh turns around faster than a full replacement.
Because we produced the original animation and have retained the project files, we can move straight into scope alignment and implementation for Options 1 and 2 without any set-up delay.
We'd be delighted to refresh the IPRF animation, or build Council a brand-new one, and to bring the revised script to life clearly and on brand. Just let us know your preferred option and we'll confirm timing and next steps.